The Role of SEO in Talent Acquisition: Attracting Candidates and Applicants Online In today's digital age, the war for talent is more intense than ever. Companies are struggling to find the right candidates to fill their open positions, and the competition is fierce. One way to gain a competitive edge is by leveraging the power of Search Engine Optimization (SEO) in talent acquisition. Why SEO Matters in Talent Acquisition When job seekers search for jobs online, they typically start with a search engine like Google or Bing. If your company's job postings don't appear at the top of these search results, you're missing out on potential candidates. According to a study by Glassdoor, 80% of job seekers use search engines to find job listings. This highlights the importance of having…
