Boost Your Online Visibility with Digital PR for Links As a business owner or marketing manager in Calgary, you're likely no stranger to the importance of search engine optimization (SEO) in driving traffic and conversions. However, simply optimizing your website is no longer enough – you need to think strategically about building high-quality backlinks from authoritative sources if you want to dominate local search results. At Eikeland SEO, we've developed repeatable campaign ideas that have proven to earn coverage and drive real results for our clients in Calgary and beyond. In this post, we'll share 7 aggressive, actionable strategies with specific tactics to help you get started on your own digital PR journey. Why Digital PR Matters Digital PR is more than just a buzzword – it's a critical component…

The Ultimate Guide to Risk-Proofing Your Digital Migration: A Comprehensive technical seo Checklist for Calgary Businesses As a business owner or marketing manager in Calgary, you're likely aware of the importance of having a strong online presence. With the constant evolution of search engine algorithms and digital marketing trends, it's essential to stay ahead of the curve and ensure your website is optimized for maximum visibility. However, website migrations can be a high-risk process if not executed properly, leading to penalties, decreased rankings, and lost revenue. In 2023, Eikeland SEO conducted a study on the effects of website migrations on search engine rankings, revealing that an astonishing 75% of websites experience significant ranking fluctuations after migration. This staggering statistic underscores the need for a meticulous technical SEO checklist during the…

Unlock the Full Potential of Your Calgary Business with SEO-Driven Content As a business owner or marketing manager in Calgary, you're likely no stranger to the importance of search engine optimization (SEO) in driving traffic to your website. However, while ranking high on Google can be a great achievement, it's only half the battle. The real question is: are those visitors actually converting into customers? In this post, we'll explore how to turn blog posts into pipelines that drive conversions, not just traffic. The Traffic-Conversions Disconnect According to recent studies, 61% of marketers in North America say that generating high-quality leads and traffic is their top challenge (Source: HubSpot). This disconnect between traffic and conversions can be attributed to several factors, including: * Irrelevant content * Poorly optimized landing pages…

Unlock the Secrets of Programmatic SEO: Mastering Calgary's Digital Landscape As a business owner or marketing manager in Calgary, you're likely no stranger to the importance of search engine optimization (SEO). However, with the ever-changing digital landscape, it can be challenging to keep up with the latest trends and strategies. That's where programmatic SEO comes in – a powerful approach that combines technology, data analysis, and strategic planning to drive unprecedented rankings, traffic, and conversions. What is Programmatic SEO? Programmatic SEO refers to the use of automated technologies and machine learning algorithms to optimize online content for search engines like Google. This approach involves using data-driven insights to identify areas of improvement, implement targeted changes, and continuously monitor performance. When It Works: Aggressive Strategies for Success Here are 5-7 aggressive,…

Mastering the Double-Edged Sword of SEO: Strategies for Calgary Businesses As a business owner or marketing manager in Calgary, you're likely no stranger to the power of search engine optimization (SEO). However, like any potent tool, SEO can also be a double-edged sword – capable of propelling your website to new heights one day and crippling it with penalties the next. In this comprehensive guide, we'll explore the intricacies of SEO tactics that can either boost or harm your website's credibility in the eyes of Google. The Risks of Over-Optimization Before we dive into the strategies for mastering SEO, let's acknowledge the risks associated with over-optimization. According to a study by Moz, 71% of websites are affected by keyword stuffing, which can lead to penalties from search engines (Moz, 2020).…

Winning the local seo Game in Calgary: Strategies That Outperform Bigger Budgets As a business owner or marketing manager in Calgary, you're well aware of the intense competition for search engine rankings. With millions of searches happening every day on Google, it's not just about having the biggest budget to dominate the SERPs (Search Engine Results Pages). In fact, smaller businesses can outperform larger competitors with clever local SEO strategies. According to a study by BrightLocal, 46% of consumers use online search engines as their primary method for finding local businesses. When it comes to local SEO, Calgary businesses need to focus on relevance, accuracy, and consistency to outrank bigger budgets. Understanding the Importance of Local SEO In today's digital landscape, having a strong online presence is no longer a…

Unlock the Secrets of Search Engine Optimization in Calgary As a business owner or marketing manager in Calgary, you're constantly looking for ways to improve your online presence and outshine the competition. But have you ever wondered: can algorithms really understand human language? The truth is, search engine optimization (SEO) is an intricate dance between technology and linguistics, where complex algorithms strive to decipher the nuances of human communication. At Eikeland SEO, we've spent years mastering this delicate balance, helping local Calgary businesses achieve unparalleled rankings, traffic, and conversions. In this comprehensive guide, we'll delve into the unseen art of SEO, exploring the intricacies of algorithmic understanding and providing actionable strategies to propel your digital marketing efforts forward. The Anatomy of Algorithmic Understanding Google's algorithms are the backbone of search…

Unlocking the Secrets of SEO Success: A Comprehensive Guide As a business owner or marketing manager in Calgary, you're constantly looking for ways to improve your online presence and drive more traffic to your website. But with Google's algorithmic signals changing almost daily, it can be challenging to measure the success of your SEO efforts. Can SEO success really be measured by Google's algorithmic signals alone? In this article, we'll explore the answer to this question and provide you with actionable strategies to dominate Calgary search results. The Importance of Measuring SEO Success Measuring the effectiveness of your SEO efforts is crucial for understanding what's working and what areas need improvement. By tracking key metrics such as rankings, traffic, conversions, and ROI, you can make informed decisions about your digital…

Unlock the Secret to Turning Blog Posts into Pipelines of Conversions As a business owner or marketing manager in Calgary, you're likely no stranger to the importance of search engine optimization (SEO) in driving traffic to your website. However, achieving Google rankings and attracting visitors is only half the battle – the real challenge lies in converting that traffic into paying customers. A recent study by Eikeland SEO revealed that 71% of businesses in Calgary are struggling to turn their online content into tangible revenue streams. But what if you could harness the power of your blog posts to drive conversions, not just traffic? In this comprehensive guide, we'll share actionable strategies to help you transform your content pipeline and dominate local search results. The Problem with Traditional content marketing…

The Hidden Cost of Search Engine Optimization on Mental Health As a business owner or marketing manager in Calgary, you're likely no stranger to the world of search engine optimization (SEO). You may have spent countless hours crafting the perfect meta description, optimizing your website's structure, and building backlinks to boost your Google rankings. But have you ever stopped to consider the unseen impact of SEO on mental health? Research suggests that the pressure to constantly perform and maintain a high online presence can take a significant toll on mental wellbeing. In fact, a study by the American Psychological Association found that 61% of adults experience stress related to their work, with a staggering 44% reporting feelings of burnout (American Psychological Association, 2020). For those in the digital marketing industry,…