The Impact of SEO on Customer Lifetime Value: Strategies for Increasing Retention In today's competitive online landscape, businesses are constantly looking for ways to improve their customer lifetime value (CLV). One often-overlooked strategy for achieving this goal is through the effective use of search engine optimization (SEO) techniques. In this post, we'll explore the impact of SEO on CLV and provide actionable strategies for increasing retention. What is Customer Lifetime Value? Before diving into the role of SEO in CLV, let's quickly define what CLV is. Customer lifetime value refers to the total amount of money a customer is expected to spend on your products or services over the course of their relationship with your brand. This metric is essential for businesses as it helps them understand the long-term value…
