The Role of SEO in Crisis Management: Protecting Your Brand During Difficult Times When a crisis hits your brand, the stakes are high. Reputation management is crucial during these times to ensure that your company's image remains intact and customer trust is maintained. One often overlooked yet vital component of crisis management is Search Engine Optimization (SEO). In this blog post, we'll explore the role of SEO in crisis management and provide guidance on how to effectively protect your brand during difficult times. Why SEO Matters During a Crisis When a crisis strikes, customers and stakeholders turn to search engines for information. They want to know what's happening, why it happened, and what their company is doing to address the issue. This surge in online activity creates an opportunity for…
