Staying Ahead in the Ever-Changing World of Google Algorithm Updates As a business owner or marketing manager in Calgary, you're likely no stranger to the importance of search engine optimization (SEO) for driving traffic and conversions. But with Google's ever-evolving algorithm updates, it can be challenging to keep up with the latest best practices and strategies. In this article, we'll dive into the world of Google algorithm updates and provide actionable tips on how to stay ahead in 2025. Understanding the Impact of Google Algorithm Updates Google algorithm updates are a regular occurrence, with some estimates suggesting that there are over 600 changes made to the algorithm every year (1). These updates can significantly impact your website's search engine rankings, traffic, and ultimately, conversions. According to a study by Moz,…

Crushing the Competition in Calgary Search Results As a business owner or marketing manager in Calgary, you're likely no stranger to the importance of search engine optimization (SEO). With over 70% of online experiences starting with a search engine, dominating Google rankings can make all the difference for local businesses. However, standing out in a crowded market requires more than just keyword research and link building – it demands creative digital PR strategies that drive real results. In this article, we'll explore seven repeatable campaign ideas that have earned coverage for Calgary businesses and provided tangible benefits like increased traffic, conversions, and ROI. Understanding the Power of Digital PR Digital PR is a vital component of any comprehensive SEO strategy. By leveraging media outreach and content creation to build high-quality…

Unlock the Power of Digital PR for Links in Calgary As a business owner or marketing manager in Calgary, you're likely no stranger to the importance of search engine optimization (SEO) in driving online visibility and success. But with Google's ever-changing algorithms and increasingly competitive landscape, it can be tough to stand out from the crowd and secure high-quality links that truly boost your rankings. That's where digital PR for links comes in – a strategic approach to securing media coverage, building relationships, and earning those coveted backlinks. The Impact of Digital PR on Rankings and Traffic In our experience working with Calgary businesses, we've seen time and again how effective digital PR campaigns can be in driving real results. According to a study by Search Engine Journal, websites that…

Unlock the Power of Digital PR for Links in Calgary As a business owner or marketing manager in Calgary, you're constantly seeking ways to boost your online presence and outshine competitors. But with the ever-changing landscape of search engine optimization (SEO), it can be challenging to stay ahead of the game. That's where digital PR for links comes in – a strategic approach that leverages media outreach and content creation to drive rankings, traffic, and conversions. Why Digital PR Matters Digital PR is no longer just about securing links; it's about building relationships with influencers, journalists, and thought leaders who can help amplify your brand message. According to a study by Moz, businesses that prioritize digital PR see an average increase of 24% in website rankings (Moz, 2023). By incorporating…

The Secret to Unlocking Calgary's Digital Landscape: Repeatable Campaign Ideas That Drive Results As a business owner or marketing manager in Calgary, you're no stranger to the cutthroat world of digital marketing. With Google's algorithm constantly evolving and local search becoming increasingly complex, it's easy to get lost in the noise. But what if we told you there was a way to crack the code and dominate Calgary's online landscape? At Eikeland SEO, we've been perfecting the art of Digital PR for links – a proven strategy that can catapult your website to the top of search engine rankings, drive more traffic, and ultimately boost conversions. In this comprehensive guide, we'll share 7 aggressive, actionable strategies with specific tactics to help you master the world of Calgary SEO. Why Digital…

Unlock the Power of Digital PR for Links: 7 Aggressive Strategies to Boost Your Calgary Business's Online Visibility As a business owner or marketing manager in Calgary, Alberta, you understand the importance of having a strong online presence. With an estimated 82% of consumers researching products and services online before making a purchase, it's no wonder that search engine optimization (SEO) has become a top priority for many companies. However, achieving high rankings on Google can be a daunting task, especially in a competitive market like Calgary. This is where digital PR for links comes in – a powerful strategy that can help you earn quality backlinks and boost your online visibility. What is Digital PR for Links? Digital PR for links involves using public relations tactics to secure high-quality…

The Migrating Maze: How Calgary Businesses Can Safely Navigate SEO Transitions For Calgary business owners, a website migration can be a daunting task. The stakes are high: if not executed correctly, it can lead to a loss of search engine rankings, decreased traffic, and ultimately, lower conversions and revenue. In fact, studies show that up to 40% of websites experience significant ranking drops after migrations (Source: Ahrefs). However, with the right approach, you can minimize risks and emerge stronger than ever. At Eikeland SEO, we've helped numerous Calgary businesses navigate the complex world of technical seo and achieve remarkable results. In this comprehensive guide, we'll walk you through our proven Technical SEO Checklist for Migrations, ensuring a smooth transition that sets your business up for success in the competitive Calgary…

Mobile-First SEO: Why It Matters for Your Business In today's digital landscape, having a strong online presence is crucial for businesses in Calgary and Alberta. With the majority of internet users accessing websites through mobile devices, it's no longer just about being online – it's about being mobile-friendly. At Eikeland, we specialize in delivering top-tier SEO services that drive results, and our expertise starts with Mobile-First SEO. The Statistics Don't Lie * 52% of website traffic comes from mobile devices (Source: Google) * Mobile users are more likely to engage in local search, with 78% of mobile users taking action within a day of searching for a product or service locally (Source: BrightLocal) * Businesses that prioritize mobile optimization see up to 27% higher conversion rates and 24% higher engagement…

Unleashing the Full Potential of Your Content: Transforming Blog Posts into Conversion-Driving Pipelines As a business owner or marketing manager in Calgary, you're likely no stranger to the concept of SEO. You've probably spent countless hours crafting high-quality content, optimizing meta tags, and building backlinks. But are you getting the most out of your efforts? Are you driving traffic that actually converts into sales, leads, or subscribers? Or is your content simply a numbers game, with little to no impact on your bottom line? The reality is that SEO is not just about rankings; it's about relevance, engagement, and ultimately, conversions. In this article, we'll explore the latest strategies for turning blog posts into pipelines that drive real results, not just traffic. Understanding the Anatomy of a Conversion-Driving Pipeline A…

Voice Search Optimization: The Future of Local SEO As the top-tier SEO company in Calgary, Alberta, Eikeland is at the forefront of understanding the rapidly evolving landscape of voice search optimization. In this comprehensive guide, we'll empower business owners and marketing managers to dominate local search results and drive unprecedented ROI through expert strategies for Voice Search Optimization: The Future of Local SEO. The Rise of Voice Search In just a few short years, voice search has become an integral part of our daily lives. With the likes of Google Assistant, Siri, and Alexa integrated into millions of devices worldwide, it's no surprise that 72% of consumers are now using voice assistants to find local businesses (Source: BrightLocal). The implications are clear: if you're not optimizing for voice search, you're…