The Impact of SEO on Crisis Recovery: Rebuilding Trust and Reputation When a company faces a crisis, it's not just the immediate fallout that needs attention – it's also the long-term consequences that can affect its reputation and trust with customers, investors, and stakeholders. Search Engine Optimization (SEO) plays a crucial role in this recovery process, as it helps to rebuild credibility and restore faith in the brand. The Crisis Cycle Before we dive into the impact of SEO on crisis recovery, let's briefly explore the crisis cycle. The crisis cycle typically consists of three phases: 1. Crisis: This is the initial phase where a crisis occurs, such as a product recall, data breach, or environmental disaster. 2. Recovery: During this phase, the company works to contain the damage and…









