Unlocking Topical Authority in Calgary: The Ultimate Guide to Entity SEO
As a business owner or marketing manager in Calgary, you’re no stranger to the importance of search engine optimization (SEO) in driving traffic and conversions. But are you maximizing your online presence with entity SEO strategies? By structuring your content around local entities and topics, you can earn topological authority, dominate Google rankings, and attract more customers to your business.
Why Entity SEO Matters for Calgary Businesses
According to Google, 75% of users don’t scroll past the first page of search results. In fact, a study by Ahrefs found that the top three organic results receive over 50% of all clicks on a given page. This means that having a strong online presence is no longer just a nicety – it’s a necessity for any business looking to stay competitive in Calgary.
Understanding Entity SEO
Entity SEO involves creating content around specific entities, or topics, that are relevant to your business and target audience. By doing so, you can establish your brand as an authority on these topics and attract more high-quality traffic and leads.
To do this effectively, you need to identify the most important entities related to your business and create content that speaks directly to them. For example, if you’re a Calgary-based lawyer specializing in family law, some key entities might include:
* “Calgary divorce lawyers”
* “Alberta family law services”
* “Child custody laws in Canada”
5 Aggressive Strategies for Entity SEO Success
1. Conduct Thorough Keyword Research
Before creating any content, it’s essential to conduct thorough keyword research to identify the most relevant entities and topics related to your business. Use tools like Ahrefs or SEMrush to analyze search volume, competition, and relevance.
2. Create Comprehensive Guides and Resources
Develop in-depth guides and resources that address specific entity-related topics. For example, if you’re a Calgary-based IT service provider, create a comprehensive guide to “Cybersecurity Best Practices for Small Businesses in Alberta.”
3. Utilize Entity-Specific Schema Markup
Schema markup helps search engines understand the context of your content and display it more prominently in search results. Use entity-specific schema markup to highlight key entities related to your business.
4. Leverage local seo Signals
Local SEO signals, such as Google My Business optimization and location-specific keywords, are essential for businesses targeting local customers. Ensure that your website is optimized with the most relevant local SEO signals to improve visibility in Calgary search results.
5. Monitor and Adjust Your Strategy
Regularly monitor your content’s performance using analytics tools like Google Analytics or Ahrefs. Adjust your strategy based on data-driven insights, ensuring that you’re consistently creating high-quality content that resonates with your target audience.
Additional Strategies for Entity SEO Success in Calgary
* Collaborate with influencers or other local businesses to create entity-specific content
* Utilize entity-related hashtags on social media platforms like Twitter and Instagram
* Develop entity-specific video content, such as explainer videos or vlogs
Dominate Calgary Search Results—Book a Strategy Call
Don’t let your competitors outmaneuver you in the world of entity SEO. By implementing these aggressive strategies and leveraging our expertise at Eikeland SEO, you can dominate Calgary search results and attract more customers to your business.
References and Further Reading:
* https://eikeland.ca (for comprehensive seo services)
* Google Developers: (https://developers.google.com/search/docs/advanced/structured-data/schema-markup?hl=en)
* Ahrefs: (https://ahrefs.com/blog/entity-seo/)
References and Further Reading
Next Step
Dominate Calgary search results—book a strategy call.