Boost Your Online Visibility with Repeatable Digital PR Campaigns That Drive Results
As a business owner or marketing manager in Calgary, you’re likely aware of the importance of search engine optimization (SEO) for driving traffic and conversions. However, achieving and maintaining top Google rankings can be a daunting task, especially when facing intense competition from established players.
The good news is that digital PR strategies can significantly boost your online visibility, improve your rankings, and drive more traffic to your website. In this article, we’ll explore repeatable campaign ideas that have proven to earn coverage for businesses in Calgary and Alberta.
Why Digital PR Matters for Local Businesses
According to a study by Google, 76% of local mobile users visit a business within a day after conducting a search. Furthermore, the same study found that 28% of those users make a purchase or take action within the next 24 hours. This highlights the importance of optimizing your online presence to attract local customers.
In Calgary, where digital marketing is becoming increasingly competitive, it’s essential to adopt strategies that drive results and set you apart from the competition.
Repeatable Digital PR Campaign Ideas for Local Businesses
Here are seven aggressive, actionable strategies with specific tactics to help you dominate Calgary search results:
1. Host a Free Event or Webinar
Hosting a free event or webinar is an excellent way to establish your brand as an authority in your industry. According to the American Marketing Association, 83% of marketers consider webinars to be effective for generating leads.
To execute this strategy:
* Identify a relevant topic that resonates with your target audience
* Partner with local businesses or influencers to amplify the reach
* Promote the event on social media and local online directories
2. Leverage Media Outreach
Media outreach involves securing press coverage for your business through targeted pitches to media outlets, blogs, and publications.
To execute this strategy:
* Research relevant media contacts in Calgary using tools like Ahrefs or Hunter
* Craft a compelling pitch highlighting your unique value proposition
* Follow up with personalized emails or phone calls
3. Create a Thought Leadership Piece
Positioning yourself as a thought leader in your industry can significantly improve your credibility and online visibility.
To execute this strategy:
* Identify key topics related to your business that require expert insights
* Create high-quality, informative content (e.g., blog posts, videos, infographics)
* Distribute the content through social media, email newsletters, or guest blogging
4. Develop a Local Influencer Partnership
Partnering with local influencers can help expand your reach and credibility among Calgary’s online community.
To execute this strategy:
* Research relevant influencers on social media platforms (e.g., Instagram, LinkedIn)
* Collaborate with influencers to create sponsored content or product reviews
* Promote the partnership through email marketing and social media advertising
5. Optimize for local seo
Improving your local SEO can significantly boost your visibility in search results.
To execute this strategy:
* Claim and optimize your Google My Business listing
* Develop a consistent NAP (name, address, phone number) across online directories
* Create location-specific content targeting Calgary’s unique demographics
6. Develop a Referral Program
Encouraging customer referrals can drive word-of-mouth marketing and improve your credibility among potential customers.
To execute this strategy:
* Implement a referral program with rewards or incentives for successful referrals
* Promote the program through email marketing, social media, and in-store promotions
* Encourage customer testimonials and case studies
7. Host a Social Media Contest
Hosting a social media contest can increase engagement, drive user-generated content, and boost brand awareness.
To execute this strategy:
* Identify relevant topics or themes for the contest (e.g., photography, recipe submissions)
* Promote the contest through paid social media advertising
* Encourage users to share their entries on social media platforms
Boost Your Online Visibility with Eikeland SEO
Don’t let your competitors dominate Calgary search results. At Eikeland SEO, we can help you develop and execute repeatable digital PR campaigns that drive real results.
Ready to boost your online visibility? Dominate Calgary search results—book a strategy call today!
References and Further Reading:
* Google. (2022). How Search Works.
* American Marketing Association. (2020). 83% of marketers consider webinars effective for generating leads.
* Eikeland.ca (2023) offers expert seo services, including digital PR campaigns tailored to Calgary businesses.
References and Further Reading
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Dominate Calgary search results—book a strategy call.