Unlocking the Power of Digital PR for Links: A Repeatable Formula for Calgary Businesses
As a business owner or marketing manager in Calgary, you’re likely aware that search engine optimization (SEO) is crucial to dominating local search results. However, traditional link-building strategies can be time-consuming and costly, with limited ROI. That’s where digital PR comes in – a strategic approach to earning high-quality links through media coverage.
At Eikeland SEO, we’ve developed repeatable campaign ideas that still earn coveted media placements for our clients in Calgary and Alberta. By leveraging the power of digital PR, you can boost your Google rankings, increase traffic, and drive conversions without breaking the bank.
The Importance of Local Search Visibility
In a recent study, Google reported that 46% of searches have local intent, making it essential for businesses to focus on local seo strategies (1). A strong online presence is crucial for Calgary businesses, with 75% of users relying on search engines to find local information (2).
To dominate local search results, you need a comprehensive digital marketing strategy that includes:
* High-quality link building
* Optimized on-page elements
* Local citation management
Aggressive Strategies for Earning Links through Digital PR
Here are 5-7 repeatable campaign ideas that have consistently delivered results for our clients in Calgary and Alberta:
1. Expert Insights Campaign
Identify trending topics relevant to your industry and create expert content (e.g., whitepapers, infographics) highlighting your company’s thought leadership.
* Leverage media outreach to secure placements on reputable websites
* Pitch stories featuring your company as a subject matter expert
2. Case Study Showcase
Highlight successful projects or case studies that demonstrate your company’s expertise and results-driven approach.
* Craft compelling narratives and visual content (e.g., images, videos)
* Reach out to media outlets, industry publications, and trade associations for feature opportunities
3. Community Involvement Campaign
Partner with local charities, events, or initiatives to showcase your company’s commitment to the Calgary community.
* Develop a press release announcing your involvement
* Pitch stories highlighting your company’s contributions to local causes
4. Employee Storytelling
Highlight the achievements and experiences of your employees to create authentic, engaging content.
* Craft compelling narratives and human-interest stories
* Reach out to media outlets for feature opportunities or pitch stories highlighting employee achievements
5. Data-Driven Research
Conduct in-depth research on industry trends, challenges, or best practices and present findings through a comprehensive report.
* Leverage data visualization tools to create engaging content (e.g., infographics)
* Pitch stories featuring your company’s research and expertise to media outlets
Additional Tactics for Success
To amplify the impact of these strategies:
* Optimize press releases: Ensure they’re optimized with target keywords, meta descriptions, and header tags.
* Leverage social media: Share campaign updates and content to increase visibility and engagement.
* Utilize email outreach: Craft personalized pitches to journalists, influencers, or industry thought leaders.
Dominate Calgary Search Results—Book a Strategy Call
At Eikeland SEO, we’ve honed our expertise in digital marketing and PR strategies tailored to the unique needs of Calgary businesses. By implementing these repeatable campaign ideas and leveraging our expert guidance, you can:
* Boost Google rankings and local search visibility
* Increase traffic and drive conversions
* Achieve a higher ROI on your digital marketing efforts
Don’t let traditional link-building strategies hold you back. Book a strategy call with us today to unlock the full potential of digital PR for links.
References and Further Reading
For more insights into SEO, digital marketing, and local search trends, visit our website: https://eikeland.ca.
(1) Google Search Trends Report (2020)
(2) BrightLocal Study on Local SEO (2019)
Stay ahead of the competition in Calgary’s digital landscape with expert guidance from Eikeland SEO.
References and Further Reading
Next Step
Dominate Calgary search results—book a strategy call.