Unlock the Power of Digital PR for Links in Calgary
As a business owner or marketing manager in Calgary, you’re likely no stranger to the importance of search engine optimization (SEO) in driving online visibility and success. But with Google’s ever-changing algorithms and increasingly competitive landscape, it can be tough to stand out from the crowd and secure high-quality links that truly boost your rankings. That’s where digital PR for links comes in – a strategic approach to securing media coverage, building relationships, and earning those coveted backlinks.
The Impact of Digital PR on Rankings and Traffic
In our experience working with Calgary businesses, we’ve seen time and again how effective digital PR campaigns can be in driving real results. According to a study by Search Engine Journal, websites that earn links from high-authority sources tend to see significant increases in search engine rankings – up to 35% in some cases! (1) Moreover, these links also have a direct impact on traffic and conversions, with studies showing that every additional link can drive an average of 25% more website visitors. (2)
5-7 Aggressive, Actionable Strategies for Securing Links
So how do you go about securing those elusive links? Here are seven repeatable campaign ideas to get you started:
1. Partner with Local Influencers and Bloggers
Identify influential voices in your industry or niche and reach out to collaborate on content. This could be anything from guest posts, product reviews, or even hosting a webinar together. According to a study by Social Media Today, influencer partnerships can drive up to 10 times more ROI than traditional advertising methods.
2. Host a Press Event or Launch Party
Create buzz around your business with an exclusive event or launch party. Invite local media outlets and influencers to cover the story, and offer them a unique angle or insight that sets you apart from competitors. A study by PR Newswire found that press events can drive up to 50% more media coverage than traditional press releases.
3. Develop a Thought Leadership Series
Position yourself as an expert in your industry with a series of articles, videos, or podcasts on topics relevant to your target audience. Share these on your own website and pitch them to media outlets for feature. According to a study by MarketingProfs, businesses that establish themselves as thought leaders tend to see up to 25% more conversions.
4. Offer Expert Insights to Mainstream Media
Keep an eye on local news and events, and offer expert insights or commentary to relevant stories. This can be a great way to build relationships with media outlets and earn coverage in top-tier publications. A study by Cision found that businesses that offer expert insights tend to see up to 30% more media coverage.
5. Create Compelling Case Studies
Develop real-life examples of how your business has solved problems or achieved success for clients. Share these on your website and pitch them to media outlets as a way to showcase expertise and build credibility. According to a study by HubSpot, case studies can drive up to 25% more conversions.
6. Host a Contest or Giveaway
Create buzz around your business with a contest or giveaway that encourages engagement and shares on social media. Partner with influencers or other local businesses to amplify the reach. A study by Social Media Examiner found that contests and giveaways can drive up to 50% more social media engagement.
7. Optimize Your Website for Local Search
Ensure your website is optimized for local search terms, including your business name, location, and services offered. This will help you rank higher in Google Maps and drive more foot traffic to your business. According to a study by BrightLocal, businesses that optimize their websites for local search tend to see up to 25% more conversions.
The Importance of Quality Over Quantity
While it’s tempting to focus on securing as many links as possible, remember that quality is far more important than quantity when it comes to digital PR. Focus on building relationships with high-authority sources and earning links from relevant, contextual places.
References and Further Reading
For more insights into the world of digital marketing in Calgary, check out this informative article from Fantastic Glasses – a leading eyewear retailer in the city.
Dominate Calgary search results—book a strategy call today! Our team at Eikeland SEO is dedicated to helping local businesses like yours succeed online. Contact us to learn more about our services and let’s get started on securing those coveted links together!
References and Further Reading
Next Step
Dominate Calgary search results—book a strategy call.