Category Archives: Uncategorized

Unlocking Topical Authority in Calgary: A Guide to Entity SEO As a business owner or marketing manager in Calgary, you're likely no stranger to the importance of search engine optimization (SEO). With the ever-changing landscape of digital marketing, it's easy to get lost in the noise. However, with the right strategies and expertise, you can earn top-tier rankings, drive more traffic, and ultimately boost conversions and ROI for your business. In this comprehensive guide, we'll delve into the world of Entity SEO and provide actionable advice on how to structure content to dominate local search results in Calgary and beyond. What is Entity SEO? Entity SEO refers to the process of optimizing online content to match user intent and establish authority within a specific niche or geographic region. It's not…

Outmaneuver Your Competition in Calgary's Local SERPs Are you tired of being stuck on page two or three of Google search results for your business? Do you feel like your digital marketing efforts are not yielding the desired returns despite a significant investment? You're not alone. Many local businesses in Calgary and Alberta struggle to crack the top spot, but it doesn't have to be that way. At Eikeland SEO, we've seen firsthand how even the smallest adjustments can make a massive difference in search engine rankings, traffic, and ultimately, conversions. In this article, we'll share our top local seo plays that have proven to outperform bigger budgets and help you dominate Calgary's competitive SERPs without breaking the bank. Strategy #1: Optimize Your Google My Business Listing Your Google My…

Boost Your Online Visibility with Repeatable Digital PR Campaigns That Drive Results As a business owner or marketing manager in Calgary, you're likely aware of the importance of search engine optimization (SEO) for driving traffic and conversions. However, achieving and maintaining top Google rankings can be a daunting task, especially when facing intense competition from established players. The good news is that digital PR strategies can significantly boost your online visibility, improve your rankings, and drive more traffic to your website. In this article, we'll explore repeatable campaign ideas that have proven to earn coverage for businesses in Calgary and Alberta. Why Digital PR Matters for Local Businesses According to a study by Google, 76% of local mobile users visit a business within a day after conducting a search. Furthermore,…

The Hidden Dangers of Keyword Stuffing: How It's Tanking Your Calgary SEO As a business owner or marketing manager in Calgary, you're likely no stranger to the world of search engine optimization (SEO). You've probably heard whispers about keyword stuffing – that sneaky tactic where you cram as many relevant keywords onto a webpage as possible. But what you might not know is that this outdated strategy can have devastating consequences for your organic search rankings. The Risks of Keyword Stuffing In the past, keyword stuffing was a common practice used by unscrupulous SEOs to manipulate search engine results pages (SERPs). By loading up a webpage with excessive keywords, they hoped to game the system and climb the ranks. But Google's algorithms have evolved significantly since then. Today, keyword stuffing…

Unlock the Hidden Potential of Your Blog Posts: From Traffic to Conversions Are you tired of blogging just for the sake of getting more website traffic, only to see a lackluster return on investment (ROI) in terms of actual sales or leads? You're not alone. Many businesses in Calgary and Alberta struggle to turn their blog posts into tangible results that drive real growth. However, with the right strategies in place, you can transform your content from mere entertainment to powerful conversion drivers. The Problem with Traffic-Only Mindset While getting more website traffic is an important goal for any business, it's not the only metric that matters. In fact, a study by HubSpot found that 61% of marketers struggle to measure the effectiveness of their content marketing efforts. This is…

Cracking the Code of Programmatic SEO: When It Works, When It Backfires, and How to Scale Safely As a business owner or marketing manager in Calgary, Alberta, you're likely no stranger to the concept of search engine optimization (SEO). However, with the rapid evolution of digital marketing landscapes, even the most seasoned professionals can get left behind. Programmatic SEO, in particular, has become a buzzword in the industry, leaving many wondering what it means and how to effectively implement it. In this article, we'll delve into the world of programmatic SEO, exploring its benefits, drawbacks, and actionable strategies for scaling safely. What is Programmatic SEO? Programmatic SEO refers to the use of automated tools and software to optimize website content and structure for search engines. This approach allows businesses to…

Unlock the Secret to Dominating Calgary Search Results As a business owner or marketing manager in Calgary, you're likely aware of the importance of search engine optimization (SEO) in driving traffic and conversions. However, with the ever-changing landscape of Google's algorithm and increasing competition, it can be challenging to stand out from the crowd and earn top rankings. In this article, we'll explore the concept of entity SEO and provide actionable strategies for structuring content that earns you topical authority and dominates Calgary search results. What is Entity SEO? Entity SEO refers to the process of optimizing a website's content to establish itself as an authoritative source on a specific topic or theme. This involves creating high-quality, relevant, and informative content that resonates with your target audience and signals to…

The Elusive Humor Code: Can Google's Algorithm Crack the Joke? As a digital marketing expert in Calgary, you're well aware that creating engaging SEO content is crucial for driving traffic and conversions. But have you ever stopped to think about the role of humor in your content strategy? While it may seem like a daunting task to make search engines laugh, research suggests that humor can be a powerful tool in SEO copywriting. However, Google's algorithm remains a mystery, and its ability to understand nuances of humor is still unclear. The Humor Conundrum: Can Search Engines Really Get It? Google's algorithm has evolved significantly over the years, with advancements in natural language processing (NLP) and machine learning enabling it to better comprehend human language. However, humor remains a notoriously tricky…

Maximizing Search Engine Optimization: A Comprehensive Guide to Risk-Proofing Your Website Migration in Calgary As a business owner or marketing manager in Calgary, you understand the importance of having a strong online presence. With millions of people searching for products and services on Google every day, it's crucial that your website ranks high in search engine results pages (SERPs) to drive traffic, conversions, and revenue growth. However, migrating your website can be a daunting task, especially if you're not familiar with the technical aspects of search engine optimization (SEO). In this comprehensive guide, we'll walk you through the essential steps to risk-proof your website migration and ensure that your new site is optimized for maximum visibility and success. Understanding the Risks of Website Migration When migrating a website, there are…

Maximize Your Online Presence: Turning Blog Posts into Conversion-Driving Pipelines As a business owner or marketing manager in Calgary, you're likely no stranger to the importance of search engine optimization (SEO) in driving traffic to your website. However, if you're still struggling to convert that traffic into actual customers, it's time to rethink your approach. While SEO can certainly boost your online visibility and increase web traffic, it's only when you start thinking about content as a pipeline driver that you'll begin to see real returns on investment. The Problem with Focusing Solely on Traffic While having a high volume of website visitors is certainly impressive, it's not the ultimate goal for businesses. The truth is, simply driving traffic to your site without considering the actual conversions and revenue generated…