Author Archives: blogging

10 Brutal SEO Mistakes Killing Your Traffic Right Now Are you tired of throwing money at digital marketing strategies that are failing to deliver results? Are you wondering why your website is stuck in traffic purgatory while competitors soar to new heights? The answer lies in the mistakes you're making. And we're here to tell you about them. As Calgary's top-tier SEO company, Eikeland has seen it all. We've worked with countless businesses and marketing managers who thought they knew what they were doing, only to find out that their strategies were built on shaky ground. In this post, we'll expose the 10 brutal SEO mistakes killing your traffic right now. Mistake #1: Ignoring Mobile-Friendliness In a world where mobile devices outnumber desktops, it's astonishing how many websites still haven't…

The Complete Guide to Enterprise SEO for Calgary Businesses As a business owner or marketing manager in Calgary, you're likely aware of the importance of search engine optimization (SEO) in driving traffic and conversions. However, navigating the complex world of enterprise SEO can be overwhelming, especially with the ever-changing landscape of Google algorithms. At Eikeland - Calgary's top-tier SEO company, we've got you covered. In this comprehensive guide, we'll walk you through the most aggressive, actionable strategies to dominate search results and propel your business forward. Why Enterprise SEO Matters for Calgary Businesses According to a study by BrightLocal, 93% of online experiences begin with a search engine, and 71% of Canadians prefer to shop local (Source: BrightLocal). In Alberta, where the average person spends over 2 hours per day…

SEO for Educational Institutions: Strategies for Attracting Students and Alumni As an educational institution, attracting students and alumni is crucial for your success. In today's digital age, having a strong online presence is vital to reach potential students, engage with current ones, and maintain connections with alumni. Search Engine Optimization (SEO) plays a significant role in achieving these goals. In this blog post, we'll explore the strategies educational institutions can use to attract students and alumni through SEO. Why SEO Matters for Educational Institutions In 2019, Google processed over 40,000 searches per second. This means that when potential students or alumni search for information related to your institution, you need to be visible in those results. By optimizing your website for search engines, you can: 1. Increase visibility and reach…

The Purr-fectly Clear Case for SEO in the Pet Industry As an industry that revolves around the love and care of animals, it's no surprise that the pet industry is a multi-billion dollar market. With millions of pet owners and animal lovers worldwide, the potential for online engagement and conversion is vast. However, to truly tap into this audience and drive business results, one crucial element stands out: Search Engine Optimization (SEO). In this blog post, we'll delve into the importance of SEO in the pet industry and explore why it's essential to attract pet owners and animal lovers online. The Pet Industry Online: A Growing Market According to a report by IBISWorld, the US pet industry is expected to reach $81.6 billion by 2025, growing at an annual rate…

How to Optimize Your Website for Voice Search: Strategies for Success With the rise of voice search, it's essential for businesses and websites to adapt and optimize their online presence for this new way of searching. In this post, we'll explore the strategies you can use to ensure your website is voice search-ready. What is Voice Search? Before we dive into the optimization strategies, let's briefly discuss what voice search is. Voice search is a technology that allows users to search for information using their voices, rather than typing on a keyboard or touchscreen. This feature has become increasingly popular with the widespread adoption of virtual assistants like Siri, Google Assistant, and Alexa. Why Optimize for Voice Search? Optimizing your website for voice search can have significant benefits: * Increased…

The Role of SEO in Personal Branding: Establishing Authority and Building Influence In today's digital age, establishing a strong personal brand is crucial for professionals, entrepreneurs, and thought leaders to stand out in their industry and build influence. One of the most effective ways to do this is by leveraging Search Engine Optimization (SEO) techniques. In this post, we'll explore the role of SEO in personal branding, how it can help establish authority and build influence, and provide actionable tips to get you started. What is Personal Branding? Personal branding refers to the process of creating a unique identity for yourself as an individual, separate from your company or organization. It's about showcasing your skills, expertise, and values to attract like-minded individuals, clients, or customers. A strong personal brand can…

The Power of Local SEO: How It Can Drive Foot Traffic and Sales for Brick-and-Mortar Businesses In today's digital age, it's easy to get caught up in the importance of online presence and forget about the value of local search engine optimization (SEO). However, for brick-and-mortar businesses, local SEO is crucial for driving foot traffic and sales. In this post, we'll explore the impact of local SEO on brick-and-mortar businesses and provide tips on how to optimize your online presence to attract more customers. Why Local SEO Matters Before we dive into the benefits of local SEO, let's quickly define what it is. Local SEO refers to the process of optimizing your website and online presence for search engines to improve visibility in local search results. This can include things…

SEO for Health and Wellness Influencers: Strategies for Growing Your Audience and Engagement As a health and wellness influencer, you know how crucial it is to reach your target audience with relevant content that resonates with them. But have you considered the power of Search Engine Optimization (SEO) in growing your online presence? SEO is the process of optimizing your website or blog to rank higher in search engine results pages (SERPs), increasing the quality and quantity of your website's traffic. In this post, we'll dive into the world of SEO for health and wellness influencers, exploring strategies to help you grow your audience and engagement. Whether you're just starting out or looking to take your online presence to the next level, these tips will give you a solid foundation…

The Importance of SEO in the CBD Industry: Attracting Customers and Establishing Brand Presence The CBD industry has experienced unprecedented growth in recent years, with millions of consumers seeking out products containing cannabidiol (CBD) for its potential health benefits. As a result, CBD businesses are flooding the market, making it increasingly challenging to stand out from the competition. One crucial factor that can help your CBD company rise above the noise is Search Engine Optimization (SEO). In this post, we'll delve into the significance of SEO in the CBD industry and provide actionable tips for attracting customers and establishing a strong brand presence. Why SEO Matters in the CBD Industry The CBD market is highly competitive, with new businesses entering the scene daily. To succeed, you need to make sure…

Optimizing Your Website for Pinterest: Strategies for Maximizing Pins and Traffic As a marketer or business owner, you know the importance of having a strong online presence. One platform that can help you reach a wider audience is Pinterest. With over 300 million active users, Pinterest is an ideal place to share your content, products, or services with people who are actively searching for inspiration and ideas. However, simply creating a Pinterest account and sharing your website's URL isn't enough to drive traffic and maximize pins. To optimize your website for Pinterest, you need to understand the platform's unique features, best practices, and strategies. In this blog post, we'll dive into the ways you can optimize your website for Pinterest, increase engagement, and drive more traffic to your site. Understand…