Author Archives: blogging

Unlock the Power of Digital PR for Links: 7 Aggressive Strategies to Boost Your Calgary Business's Online Visibility As a business owner or marketing manager in Calgary, Alberta, you understand the importance of having a strong online presence. With an estimated 82% of consumers researching products and services online before making a purchase, it's no wonder that search engine optimization (SEO) has become a top priority for many companies. However, achieving high rankings on Google can be a daunting task, especially in a competitive market like Calgary. This is where digital PR for links comes in – a powerful strategy that can help you earn quality backlinks and boost your online visibility. What is Digital PR for Links? Digital PR for links involves using public relations tactics to secure high-quality…

The Migrating Maze: How Calgary Businesses Can Safely Navigate SEO Transitions For Calgary business owners, a website migration can be a daunting task. The stakes are high: if not executed correctly, it can lead to a loss of search engine rankings, decreased traffic, and ultimately, lower conversions and revenue. In fact, studies show that up to 40% of websites experience significant ranking drops after migrations (Source: Ahrefs). However, with the right approach, you can minimize risks and emerge stronger than ever. At Eikeland SEO, we've helped numerous Calgary businesses navigate the complex world of technical seo and achieve remarkable results. In this comprehensive guide, we'll walk you through our proven Technical SEO Checklist for Migrations, ensuring a smooth transition that sets your business up for success in the competitive Calgary…

Mobile-First SEO: Why It Matters for Your Business In today's digital landscape, having a strong online presence is crucial for businesses in Calgary and Alberta. With the majority of internet users accessing websites through mobile devices, it's no longer just about being online – it's about being mobile-friendly. At Eikeland, we specialize in delivering top-tier SEO services that drive results, and our expertise starts with Mobile-First SEO. The Statistics Don't Lie * 52% of website traffic comes from mobile devices (Source: Google) * Mobile users are more likely to engage in local search, with 78% of mobile users taking action within a day of searching for a product or service locally (Source: BrightLocal) * Businesses that prioritize mobile optimization see up to 27% higher conversion rates and 24% higher engagement…

Unleashing the Full Potential of Your Content: Transforming Blog Posts into Conversion-Driving Pipelines As a business owner or marketing manager in Calgary, you're likely no stranger to the concept of SEO. You've probably spent countless hours crafting high-quality content, optimizing meta tags, and building backlinks. But are you getting the most out of your efforts? Are you driving traffic that actually converts into sales, leads, or subscribers? Or is your content simply a numbers game, with little to no impact on your bottom line? The reality is that SEO is not just about rankings; it's about relevance, engagement, and ultimately, conversions. In this article, we'll explore the latest strategies for turning blog posts into pipelines that drive real results, not just traffic. Understanding the Anatomy of a Conversion-Driving Pipeline A…

Voice Search Optimization: The Future of Local SEO As the top-tier SEO company in Calgary, Alberta, Eikeland is at the forefront of understanding the rapidly evolving landscape of voice search optimization. In this comprehensive guide, we'll empower business owners and marketing managers to dominate local search results and drive unprecedented ROI through expert strategies for Voice Search Optimization: The Future of Local SEO. The Rise of Voice Search In just a few short years, voice search has become an integral part of our daily lives. With the likes of Google Assistant, Siri, and Alexa integrated into millions of devices worldwide, it's no surprise that 72% of consumers are now using voice assistants to find local businesses (Source: BrightLocal). The implications are clear: if you're not optimizing for voice search, you're…

The Ultimate Guide to E-commerce SEO in Alberta: Crush Your Competitors with Our Proven Strategies As a business owner or marketing manager in Calgary and Alberta, you know the importance of having a strong online presence. But do you have what it takes to dominate search results and drive traffic to your e-commerce site? At Eikeland - Calgary's top-tier SEO company, we've got the expertise and proven strategies to help you leave your competitors in the dust. The State of E-commerce SEO in Alberta: Why You Can't Afford to Wait According to Google, over 90% of online shoppers start their search on a search engine. But with so much competition for search results, it's becoming increasingly difficult to stand out from the crowd. In fact, a study by Moz found…

PPC vs SEO: Which Strategy Delivers Better ROI? As a business owner or marketing manager in Calgary, Alberta, you're likely no stranger to the world of digital marketing. With so many strategies vying for your attention, it can be overwhelming to determine which approach will deliver the best return on investment (ROI) for your company. In this article, we'll tackle the age-old debate: PPC vs SEO. Which strategy reigns supreme in terms of driving conversions and maximizing ROI? Let's dive into the numbers and explore the benefits of each approach. The State of Digital Marketing in Calgary Before we dive into the nitty-gritty, let's take a look at the current state of digital marketing in Calgary. According to Google Trends, search volume for keywords related to digital marketing has increased…

Content Marketing That Converts: A Data-Driven Approach for Dominating Search Results in Calgary As a business owner or marketing manager in Calgary, you're likely no stranger to the world of digital marketing. But let's face it - with so many competing voices vying for attention online, it can be challenging to cut through the noise and actually drive results. At Eikeland, we've been helping Calgary businesses like yours dominate search engine rankings and crush their competition for years. And today, we're sharing our top-secret formula for Content Marketing That Converts: A Data-Driven Approach that's guaranteed to send your traffic and conversions soaring. Why Content Marketing Matters in Calgary Before we dive into the nitty-gritty of our approach, let's take a step back and understand why content marketing is so crucial…

Local SEO Strategies That Actually Work in 2025 for Calgary Businesses As a top-tier SEO company in Calgary, we know that dominating search engine rankings is not just about throwing keywords at the wall and hoping something sticks. It's about implementing targeted, aggressive strategies that drive real results – and we're here to share our expertise with you. If your business isn't optimized for local search, you're already behind the curve. In 2025, online consumers are more savvy than ever, and they expect businesses to have a strong digital presence. But what does it take to get ahead of the competition and claim top spots on Google? In this comprehensive guide, we'll reveal the most effective Local SEO strategies that actually work in 2025 for Calgary businesses like yours. From…