Author Archives: blogging

Mastering the Art of Programmatic SEO: Strategies for Calgary Businesses In today's digital landscape, search engine optimization (SEO) is no longer a luxury but a necessity for businesses in Calgary and beyond. With 93% of online experiences starting with a search engine, and 75% of users never scrolling past the first page of results, securing top Google rankings has become the holy grail of digital marketing. But with so much riding on SEO, it's easy to get caught up in myths and misconceptions that can harm your online presence rather than help it. What is Programmatic SEO? Programmatic SEO refers to the automated process of optimizing website content for search engines using algorithms and machine learning. This approach leverages data-driven insights to inform SEO strategies, allowing businesses to scale their…

Unlocking Topical Authority in Calgary's Competitive Search Landscape As a business owner or marketing manager in Calgary, you're likely aware of the importance of search engine optimization (SEO) in driving website traffic and generating conversions. However, with Google's ever-evolving algorithms and increasing competition for top rankings, achieving and maintaining strong SEO can be a daunting task. In this article, we'll explore the concept of entity SEO and provide actionable strategies to help Calgary businesses establish themselves as authorities in their respective niches. Understanding Entity SEO Entity SEO revolves around creating content that not only addresses specific search queries but also provides a cohesive and authoritative representation of your brand online. By structuring your content in a way that reinforces your expertise, you can increase your chances of ranking higher for…

Unlock the Secrets of Dominating Calgary Search Results As a business owner or marketing manager in Calgary, you're likely no stranger to the importance of search engine optimization (SEO) in driving traffic and revenue for your organization. However, with so many businesses competing for the top spots on Google, it can be challenging to stand out from the crowd – especially when working with smaller budgets. The good news is that success in local seo doesn't have to break the bank. By implementing a combination of strategic tactics and leveraging Calgary-specific search engine behavior, you can improve your rankings, increase traffic, and drive more conversions for your business. Understanding Local Search Behavior Before diving into the top local SEO plays that win competitive SERPs (Search Engine Results Pages), it's essential…

Unlock the Power of Digital PR for Links: Aggressive Campaign Ideas That Still Earn Coverage Are you tired of throwing money at link-building tactics that fail to deliver results? In Calgary, where local search visibility is crucial for businesses, a well-crafted digital PR strategy can be the game-changer you need. At Eikeland SEO, we've seen firsthand how expertly executed campaigns can skyrocket rankings, drive traffic, and boost conversions. Why Digital PR Matters In today's competitive digital landscape, securing high-quality backlinks from reputable sources is essential for improving search engine rankings and driving local search visibility. According to a study by Search Engine Journal, 92% of online consumers use search engines to find local products and services (1). With Google's algorithm prioritizing links from authoritative sources, digital PR has become an…

Unlock the Secret to Better Search Engine Rankings in Calgary Are you tired of throwing money at digital marketing strategies that aren't yielding results? Do you want to dominate search engine rankings and drive more traffic, conversions, and revenue to your business? If so, it's time to learn about schema markup – a powerful tool that can give you a competitive edge in the online world. Schema markup is a type of microdata that provides additional context to search engines about the content on your website. By using this markup, you can help search engines like Google understand the structure and meaning of your site, which can lead to improved rankings, increased traffic, and higher conversions. Why Calgary Businesses Need Schema Markup In today's digital landscape, online visibility is crucial…

Unlocking Digital Dominance in Calgary: Building Authority and Trust Through SEO As a business owner or marketing manager in Calgary, you know that dominating local search results is crucial to driving traffic, conversions, and revenue. In today's digital landscape, having a strong online presence is no longer just a nicety – it's a necessity. By implementing effective SEO strategies, you can establish your brand as an authority in the eyes of potential customers and drive long-term success. In this post, we'll explore the importance of building trust and authority through SEO, and provide actionable strategies for Calgary businesses to outshine their competitors. The Importance of Authority and Trust in Search According to a study by Moz, 71% of online experiences begin with a search engine, and 88% of those users…

The Ultimate Playbook for Conquering Calgary Search Results As a business owner or marketing manager in Calgary, you're no stranger to the importance of search engine optimization (SEO) in driving traffic and conversions. However, expanding your digital marketing efforts internationally can be daunting, especially when it comes to adapting to local market nuances. In this comprehensive guide, we'll walk you through the essential strategies for international SEO expansion, tailored specifically to Calgary businesses. Whether you're a seasoned marketer or just starting out, our expert advice will empower you to dominate search results and drive real growth for your organization. Understanding the Basics of International SEO Before diving into the meat of this guide, it's essential to grasp the fundamental concepts driving international SEO. According to Google, 55% of searches have…

Unlock the Power of Conversion Rate Optimization in Calgary As a business owner or marketing manager in Calgary, you're constantly striving to maximize your online presence and drive revenue through digital channels. However, achieving this goal requires more than just generating traffic – it demands a strategic approach to conversion rate optimization (CRO). By optimizing your website's user experience and aligning it with the needs of your target audience, you can turn browsing visitors into loyal customers and significantly boost your return on investment (ROI). In this comprehensive guide, we'll delve into the world of CRO and provide actionable strategies to help Calgary businesses like yours dominate search results, drive conversions, and achieve remarkable ROI. The Importance of Conversion Rate Optimization According to a study by HubSpot, companies that optimize…

Staying Ahead in the Ever-Changing World of Google Algorithm Updates As a business owner or marketing manager in Calgary, you're likely no stranger to the importance of search engine optimization (SEO) for driving traffic and conversions. But with Google's ever-evolving algorithm updates, it can be challenging to keep up with the latest best practices and strategies. In this article, we'll dive into the world of Google algorithm updates and provide actionable tips on how to stay ahead in 2025. Understanding the Impact of Google Algorithm Updates Google algorithm updates are a regular occurrence, with some estimates suggesting that there are over 600 changes made to the algorithm every year (1). These updates can significantly impact your website's search engine rankings, traffic, and ultimately, conversions. According to a study by Moz,…

Crushing the Competition in Calgary Search Results As a business owner or marketing manager in Calgary, you're likely no stranger to the importance of search engine optimization (SEO). With over 70% of online experiences starting with a search engine, dominating Google rankings can make all the difference for local businesses. However, standing out in a crowded market requires more than just keyword research and link building – it demands creative digital PR strategies that drive real results. In this article, we'll explore seven repeatable campaign ideas that have earned coverage for Calgary businesses and provided tangible benefits like increased traffic, conversions, and ROI. Understanding the Power of Digital PR Digital PR is a vital component of any comprehensive SEO strategy. By leveraging media outreach and content creation to build high-quality…