Author Archives: blogging

Unlock the Power of Digital PR for Links: Aggressive Campaign Ideas That Still Earn Coverage Are you tired of throwing money at link-building tactics that fail to deliver results? In Calgary, where local search visibility is crucial for businesses, a well-crafted digital PR strategy can be the game-changer you need. At Eikeland SEO, we've seen firsthand how expertly executed campaigns can skyrocket rankings, drive traffic, and boost conversions. Why Digital PR Matters In today's competitive digital landscape, securing high-quality backlinks from reputable sources is essential for improving search engine rankings and driving local search visibility. According to a study by Search Engine Journal, 92% of online consumers use search engines to find local products and services (1). With Google's algorithm prioritizing links from authoritative sources, digital PR has become an…

Unlock the Secret to Better Search Engine Rankings in Calgary Are you tired of throwing money at digital marketing strategies that aren't yielding results? Do you want to dominate search engine rankings and drive more traffic, conversions, and revenue to your business? If so, it's time to learn about schema markup – a powerful tool that can give you a competitive edge in the online world. Schema markup is a type of microdata that provides additional context to search engines about the content on your website. By using this markup, you can help search engines like Google understand the structure and meaning of your site, which can lead to improved rankings, increased traffic, and higher conversions. Why Calgary Businesses Need Schema Markup In today's digital landscape, online visibility is crucial…

Unlocking Digital Dominance in Calgary: Building Authority and Trust Through SEO As a business owner or marketing manager in Calgary, you know that dominating local search results is crucial to driving traffic, conversions, and revenue. In today's digital landscape, having a strong online presence is no longer just a nicety – it's a necessity. By implementing effective SEO strategies, you can establish your brand as an authority in the eyes of potential customers and drive long-term success. In this post, we'll explore the importance of building trust and authority through SEO, and provide actionable strategies for Calgary businesses to outshine their competitors. The Importance of Authority and Trust in Search According to a study by Moz, 71% of online experiences begin with a search engine, and 88% of those users…

The Ultimate Playbook for Conquering Calgary Search Results As a business owner or marketing manager in Calgary, you're no stranger to the importance of search engine optimization (SEO) in driving traffic and conversions. However, expanding your digital marketing efforts internationally can be daunting, especially when it comes to adapting to local market nuances. In this comprehensive guide, we'll walk you through the essential strategies for international SEO expansion, tailored specifically to Calgary businesses. Whether you're a seasoned marketer or just starting out, our expert advice will empower you to dominate search results and drive real growth for your organization. Understanding the Basics of International SEO Before diving into the meat of this guide, it's essential to grasp the fundamental concepts driving international SEO. According to Google, 55% of searches have…

Unlock the Power of Conversion Rate Optimization in Calgary As a business owner or marketing manager in Calgary, you're constantly striving to maximize your online presence and drive revenue through digital channels. However, achieving this goal requires more than just generating traffic – it demands a strategic approach to conversion rate optimization (CRO). By optimizing your website's user experience and aligning it with the needs of your target audience, you can turn browsing visitors into loyal customers and significantly boost your return on investment (ROI). In this comprehensive guide, we'll delve into the world of CRO and provide actionable strategies to help Calgary businesses like yours dominate search results, drive conversions, and achieve remarkable ROI. The Importance of Conversion Rate Optimization According to a study by HubSpot, companies that optimize…

Staying Ahead in the Ever-Changing World of Google Algorithm Updates As a business owner or marketing manager in Calgary, you're likely no stranger to the importance of search engine optimization (SEO) for driving traffic and conversions. But with Google's ever-evolving algorithm updates, it can be challenging to keep up with the latest best practices and strategies. In this article, we'll dive into the world of Google algorithm updates and provide actionable tips on how to stay ahead in 2025. Understanding the Impact of Google Algorithm Updates Google algorithm updates are a regular occurrence, with some estimates suggesting that there are over 600 changes made to the algorithm every year (1). These updates can significantly impact your website's search engine rankings, traffic, and ultimately, conversions. According to a study by Moz,…

Crushing the Competition in Calgary Search Results As a business owner or marketing manager in Calgary, you're likely no stranger to the importance of search engine optimization (SEO). With over 70% of online experiences starting with a search engine, dominating Google rankings can make all the difference for local businesses. However, standing out in a crowded market requires more than just keyword research and link building – it demands creative digital PR strategies that drive real results. In this article, we'll explore seven repeatable campaign ideas that have earned coverage for Calgary businesses and provided tangible benefits like increased traffic, conversions, and ROI. Understanding the Power of Digital PR Digital PR is a vital component of any comprehensive SEO strategy. By leveraging media outreach and content creation to build high-quality…

Unlock the Power of Digital PR for Links in Calgary As a business owner or marketing manager in Calgary, you're likely no stranger to the importance of search engine optimization (SEO) in driving online visibility and success. But with Google's ever-changing algorithms and increasingly competitive landscape, it can be tough to stand out from the crowd and secure high-quality links that truly boost your rankings. That's where digital PR for links comes in – a strategic approach to securing media coverage, building relationships, and earning those coveted backlinks. The Impact of Digital PR on Rankings and Traffic In our experience working with Calgary businesses, we've seen time and again how effective digital PR campaigns can be in driving real results. According to a study by Search Engine Journal, websites that…

Unlock the Power of Digital PR for Links in Calgary As a business owner or marketing manager in Calgary, you're constantly seeking ways to boost your online presence and outshine competitors. But with the ever-changing landscape of search engine optimization (SEO), it can be challenging to stay ahead of the game. That's where digital PR for links comes in – a strategic approach that leverages media outreach and content creation to drive rankings, traffic, and conversions. Why Digital PR Matters Digital PR is no longer just about securing links; it's about building relationships with influencers, journalists, and thought leaders who can help amplify your brand message. According to a study by Moz, businesses that prioritize digital PR see an average increase of 24% in website rankings (Moz, 2023). By incorporating…

The Secret to Unlocking Calgary's Digital Landscape: Repeatable Campaign Ideas That Drive Results As a business owner or marketing manager in Calgary, you're no stranger to the cutthroat world of digital marketing. With Google's algorithm constantly evolving and local search becoming increasingly complex, it's easy to get lost in the noise. But what if we told you there was a way to crack the code and dominate Calgary's online landscape? At Eikeland SEO, we've been perfecting the art of Digital PR for links – a proven strategy that can catapult your website to the top of search engine rankings, drive more traffic, and ultimately boost conversions. In this comprehensive guide, we'll share 7 aggressive, actionable strategies with specific tactics to help you master the world of Calgary SEO. Why Digital…