The Impact of SEO on Social Media Engagement: Strategies for Increasing Reach and Interaction In today's digital landscape, search engine optimization (SEO) and social media marketing are two crucial components that can significantly impact each other. As more businesses shift their focus towards online engagement, it's essential to understand how SEO affects social media engagement and vice versa. The Connection between SEO and Social Media Engagement When a user searches for a specific topic or keyword, search engines like Google return relevant results based on the algorithmic ranking of websites. This means that if your website is optimized for a particular set of keywords, it's more likely to appear in the top search results. However, what happens when users click through to your website? They're often driven by curiosity and…









