Author Archives: blogging

Unlocking Local Search Dominance in Calgary As a business owner or marketing manager in Calgary, you're no stranger to the competitive world of local search. With so many businesses vying for top spots on Google, it can be daunting to stand out from the crowd and attract more customers through targeted online efforts. But what if we told you that achieving higher rankings and driving more traffic to your site isn't just a pipe dream? In fact, with the right strategies in place, you can dominate Calgary search results without breaking the bank. The State of local seo in Calgary According to Google's 2022 data, nearly 80% of users look up business information online before making a purchase. When it comes to local searches specifically, businesses that appear on the…

Unlock the Power of Digital PR for Links in Calgary As a business owner or marketing manager in Calgary, you're likely no stranger to the importance of Search Engine Optimization (SEO) in driving traffic and revenue. But with Google's ever-changing algorithm and increasing competition, simply building links through traditional methods can be a time-consuming and ineffective way to boost your online visibility. In this article, we'll explore repeatable campaign ideas that still earn coverage for Calgary businesses, leveraging the power of digital PR to dominate search results. By implementing these strategies, you'll not only improve your Google rankings but also increase conversions and drive real ROI from your marketing efforts. Why Digital PR Matters in Calgary Before diving into our actionable strategies, let's take a look at some key statistics…

Maximizing Search Visibility in Calgary: A technical seo Checklist for Migrations As a business owner or marketing manager in Calgary, you understand the importance of having a strong online presence to attract local customers and drive revenue. However, with Google's constantly evolving algorithm and increasing competition, technical SEO migrations can be a daunting task. A poorly executed migration can lead to lost rankings, traffic, and conversions – ultimately affecting your bottom line. At Eikeland SEO, we've helped numerous Calgary businesses navigate the complexities of technical SEO migrations, ensuring their online presence remains robust and competitive. In this comprehensive guide, we'll provide you with actionable strategies and tactics to risk-proof your launch in 2025. Understanding Technical SEO Migrations Before diving into the checklist, it's essential to understand what a technical SEO…

Maximizing ROI in Calgary Digital Marketing: Turning Blog Posts into Conversion-Driving Pipelines As a business owner or marketing manager in Calgary, you've likely invested significant time and resources into creating high-quality blog content that drives traffic to your website. However, if your blog posts aren't generating the conversions you need to achieve your goals, it's time to rethink your strategy. With the right approach, your blog can become a lead-generating powerhouse, driving real results for your business. The Problem with Traffic-Only Content While increasing traffic to your site may seem like a good thing, it's only half the battle. In fact, according to Google, "70% of online shoppers abandon their shopping carts due to high shipping costs" (Source: Google). Without a clear conversion strategy in place, all that extra traffic…

Unlock the Power of Programmatic SEO in Calgary: When It Works and How to Scale Safely As a business owner or marketing manager in Calgary, you're likely no stranger to the ever-changing landscape of search engine optimization (SEO). With the rise of programmatic advertising and AI-powered tools, it's easier than ever to streamline your digital marketing efforts. However, navigating the complex world of SEO can be daunting, especially when it comes to leveraging programmatic SEO strategies. According to a study by BrightEdge, 75% of all online experiences begin with a search engine, making search visibility a critical component of any digital marketing strategy (BrightEdge, 2020). By understanding how to harness the power of programmatic SEO, Calgary businesses can increase their online presence, drive more traffic and conversions, and ultimately boost…

Unlocking Topical Authority in Calgary: A Guide to Entity SEO As a business owner or marketing manager in Calgary, you're likely no stranger to the importance of search engine optimization (SEO). With the ever-changing landscape of digital marketing, it's easy to get lost in the noise. However, with the right strategies and expertise, you can earn top-tier rankings, drive more traffic, and ultimately boost conversions and ROI for your business. In this comprehensive guide, we'll delve into the world of Entity SEO and provide actionable advice on how to structure content to dominate local search results in Calgary and beyond. What is Entity SEO? Entity SEO refers to the process of optimizing online content to match user intent and establish authority within a specific niche or geographic region. It's not…

Outmaneuver Your Competition in Calgary's Local SERPs Are you tired of being stuck on page two or three of Google search results for your business? Do you feel like your digital marketing efforts are not yielding the desired returns despite a significant investment? You're not alone. Many local businesses in Calgary and Alberta struggle to crack the top spot, but it doesn't have to be that way. At Eikeland SEO, we've seen firsthand how even the smallest adjustments can make a massive difference in search engine rankings, traffic, and ultimately, conversions. In this article, we'll share our top local seo plays that have proven to outperform bigger budgets and help you dominate Calgary's competitive SERPs without breaking the bank. Strategy #1: Optimize Your Google My Business Listing Your Google My…

Boost Your Online Visibility with Repeatable Digital PR Campaigns That Drive Results As a business owner or marketing manager in Calgary, you're likely aware of the importance of search engine optimization (SEO) for driving traffic and conversions. However, achieving and maintaining top Google rankings can be a daunting task, especially when facing intense competition from established players. The good news is that digital PR strategies can significantly boost your online visibility, improve your rankings, and drive more traffic to your website. In this article, we'll explore repeatable campaign ideas that have proven to earn coverage for businesses in Calgary and Alberta. Why Digital PR Matters for Local Businesses According to a study by Google, 76% of local mobile users visit a business within a day after conducting a search. Furthermore,…

The Hidden Dangers of Keyword Stuffing: How It's Tanking Your Calgary SEO As a business owner or marketing manager in Calgary, you're likely no stranger to the world of search engine optimization (SEO). You've probably heard whispers about keyword stuffing – that sneaky tactic where you cram as many relevant keywords onto a webpage as possible. But what you might not know is that this outdated strategy can have devastating consequences for your organic search rankings. The Risks of Keyword Stuffing In the past, keyword stuffing was a common practice used by unscrupulous SEOs to manipulate search engine results pages (SERPs). By loading up a webpage with excessive keywords, they hoped to game the system and climb the ranks. But Google's algorithms have evolved significantly since then. Today, keyword stuffing…

Unlock the Hidden Potential of Your Blog Posts: From Traffic to Conversions Are you tired of blogging just for the sake of getting more website traffic, only to see a lackluster return on investment (ROI) in terms of actual sales or leads? You're not alone. Many businesses in Calgary and Alberta struggle to turn their blog posts into tangible results that drive real growth. However, with the right strategies in place, you can transform your content from mere entertainment to powerful conversion drivers. The Problem with Traffic-Only Mindset While getting more website traffic is an important goal for any business, it's not the only metric that matters. In fact, a study by HubSpot found that 61% of marketers struggle to measure the effectiveness of their content marketing efforts. This is…