Author Archives: blogging

PPC vs SEO: Which Strategy Delivers Better ROI? As a business owner or marketing manager in Calgary, Alberta, you're likely no stranger to the world of digital marketing. With so many strategies vying for your attention, it can be overwhelming to determine which approach will deliver the best return on investment (ROI) for your company. In this article, we'll tackle the age-old debate: PPC vs SEO. Which strategy reigns supreme in terms of driving conversions and maximizing ROI? Let's dive into the numbers and explore the benefits of each approach. The State of Digital Marketing in Calgary Before we dive into the nitty-gritty, let's take a look at the current state of digital marketing in Calgary. According to Google Trends, search volume for keywords related to digital marketing has increased…

Content Marketing That Converts: A Data-Driven Approach for Dominating Search Results in Calgary As a business owner or marketing manager in Calgary, you're likely no stranger to the world of digital marketing. But let's face it - with so many competing voices vying for attention online, it can be challenging to cut through the noise and actually drive results. At Eikeland, we've been helping Calgary businesses like yours dominate search engine rankings and crush their competition for years. And today, we're sharing our top-secret formula for Content Marketing That Converts: A Data-Driven Approach that's guaranteed to send your traffic and conversions soaring. Why Content Marketing Matters in Calgary Before we dive into the nitty-gritty of our approach, let's take a step back and understand why content marketing is so crucial…

Local SEO Strategies That Actually Work in 2025 for Calgary Businesses As a top-tier SEO company in Calgary, we know that dominating search engine rankings is not just about throwing keywords at the wall and hoping something sticks. It's about implementing targeted, aggressive strategies that drive real results – and we're here to share our expertise with you. If your business isn't optimized for local search, you're already behind the curve. In 2025, online consumers are more savvy than ever, and they expect businesses to have a strong digital presence. But what does it take to get ahead of the competition and claim top spots on Google? In this comprehensive guide, we'll reveal the most effective Local SEO strategies that actually work in 2025 for Calgary businesses like yours. From…

Crush Your Competition with Advanced Link Building: The Secret to Dominating Calgary's Digital Landscape As a business owner or marketing manager in Calgary, you're likely tired of watching your competitors soar ahead in the search engine rankings while you struggle to get noticed. You know that having a strong online presence is crucial for driving traffic, generating conversions, and ultimately boosting revenue. But how do you achieve this elusive status? The answer lies in advanced link building – a potent strategy that's been perfected by Eikeland, Calgary's top-tier SEO company. The Link Building Landscape: Understanding the Metrics Before we dive into the nitty-gritty of advanced link building, let's examine the metrics that truly matter: * A single Google ranking can increase traffic by 20-30% (Source: Search Engine Land) * Businesses…

10 Brutal SEO Mistakes Killing Your Traffic Right Now Are you tired of throwing money at digital marketing strategies that are failing to deliver results? Are you wondering why your website is stuck in traffic purgatory while competitors soar to new heights? The answer lies in the mistakes you're making. And we're here to tell you about them. As Calgary's top-tier SEO company, Eikeland has seen it all. We've worked with countless businesses and marketing managers who thought they knew what they were doing, only to find out that their strategies were built on shaky ground. In this post, we'll expose the 10 brutal SEO mistakes killing your traffic right now. Mistake #1: Ignoring Mobile-Friendliness In a world where mobile devices outnumber desktops, it's astonishing how many websites still haven't…

The Complete Guide to Enterprise SEO for Calgary Businesses As a business owner or marketing manager in Calgary, you're likely aware of the importance of search engine optimization (SEO) in driving traffic and conversions. However, navigating the complex world of enterprise SEO can be overwhelming, especially with the ever-changing landscape of Google algorithms. At Eikeland - Calgary's top-tier SEO company, we've got you covered. In this comprehensive guide, we'll walk you through the most aggressive, actionable strategies to dominate search results and propel your business forward. Why Enterprise SEO Matters for Calgary Businesses According to a study by BrightLocal, 93% of online experiences begin with a search engine, and 71% of Canadians prefer to shop local (Source: BrightLocal). In Alberta, where the average person spends over 2 hours per day…

SEO for Educational Institutions: Strategies for Attracting Students and Alumni As an educational institution, attracting students and alumni is crucial for your success. In today's digital age, having a strong online presence is vital to reach potential students, engage with current ones, and maintain connections with alumni. Search Engine Optimization (SEO) plays a significant role in achieving these goals. In this blog post, we'll explore the strategies educational institutions can use to attract students and alumni through SEO. Why SEO Matters for Educational Institutions In 2019, Google processed over 40,000 searches per second. This means that when potential students or alumni search for information related to your institution, you need to be visible in those results. By optimizing your website for search engines, you can: 1. Increase visibility and reach…

The Purr-fectly Clear Case for SEO in the Pet Industry As an industry that revolves around the love and care of animals, it's no surprise that the pet industry is a multi-billion dollar market. With millions of pet owners and animal lovers worldwide, the potential for online engagement and conversion is vast. However, to truly tap into this audience and drive business results, one crucial element stands out: Search Engine Optimization (SEO). In this blog post, we'll delve into the importance of SEO in the pet industry and explore why it's essential to attract pet owners and animal lovers online. The Pet Industry Online: A Growing Market According to a report by IBISWorld, the US pet industry is expected to reach $81.6 billion by 2025, growing at an annual rate…

How to Optimize Your Website for Voice Search: Strategies for Success With the rise of voice search, it's essential for businesses and websites to adapt and optimize their online presence for this new way of searching. In this post, we'll explore the strategies you can use to ensure your website is voice search-ready. What is Voice Search? Before we dive into the optimization strategies, let's briefly discuss what voice search is. Voice search is a technology that allows users to search for information using their voices, rather than typing on a keyboard or touchscreen. This feature has become increasingly popular with the widespread adoption of virtual assistants like Siri, Google Assistant, and Alexa. Why Optimize for Voice Search? Optimizing your website for voice search can have significant benefits: * Increased…

The Role of SEO in Personal Branding: Establishing Authority and Building Influence In today's digital age, establishing a strong personal brand is crucial for professionals, entrepreneurs, and thought leaders to stand out in their industry and build influence. One of the most effective ways to do this is by leveraging Search Engine Optimization (SEO) techniques. In this post, we'll explore the role of SEO in personal branding, how it can help establish authority and build influence, and provide actionable tips to get you started. What is Personal Branding? Personal branding refers to the process of creating a unique identity for yourself as an individual, separate from your company or organization. It's about showcasing your skills, expertise, and values to attract like-minded individuals, clients, or customers. A strong personal brand can…