Author Archives: blogging

Maximizing Search Visibility in Calgary: A technical seo Checklist for Migrations As a business owner or marketing manager in Calgary, you understand the importance of having a strong online presence to attract local customers and drive revenue. However, with Google's constantly evolving algorithm and increasing competition, technical SEO migrations can be a daunting task. A poorly executed migration can lead to lost rankings, traffic, and conversions – ultimately affecting your bottom line. At Eikeland SEO, we've helped numerous Calgary businesses navigate the complexities of technical SEO migrations, ensuring their online presence remains robust and competitive. In this comprehensive guide, we'll provide you with actionable strategies and tactics to risk-proof your launch in 2025. Understanding Technical SEO Migrations Before diving into the checklist, it's essential to understand what a technical SEO…

Maximizing ROI in Calgary Digital Marketing: Turning Blog Posts into Conversion-Driving Pipelines As a business owner or marketing manager in Calgary, you've likely invested significant time and resources into creating high-quality blog content that drives traffic to your website. However, if your blog posts aren't generating the conversions you need to achieve your goals, it's time to rethink your strategy. With the right approach, your blog can become a lead-generating powerhouse, driving real results for your business. The Problem with Traffic-Only Content While increasing traffic to your site may seem like a good thing, it's only half the battle. In fact, according to Google, "70% of online shoppers abandon their shopping carts due to high shipping costs" (Source: Google). Without a clear conversion strategy in place, all that extra traffic…

Unlock the Power of Programmatic SEO in Calgary: When It Works and How to Scale Safely As a business owner or marketing manager in Calgary, you're likely no stranger to the ever-changing landscape of search engine optimization (SEO). With the rise of programmatic advertising and AI-powered tools, it's easier than ever to streamline your digital marketing efforts. However, navigating the complex world of SEO can be daunting, especially when it comes to leveraging programmatic SEO strategies. According to a study by BrightEdge, 75% of all online experiences begin with a search engine, making search visibility a critical component of any digital marketing strategy (BrightEdge, 2020). By understanding how to harness the power of programmatic SEO, Calgary businesses can increase their online presence, drive more traffic and conversions, and ultimately boost…

Unlocking Topical Authority in Calgary: A Guide to Entity SEO As a business owner or marketing manager in Calgary, you're likely no stranger to the importance of search engine optimization (SEO). With the ever-changing landscape of digital marketing, it's easy to get lost in the noise. However, with the right strategies and expertise, you can earn top-tier rankings, drive more traffic, and ultimately boost conversions and ROI for your business. In this comprehensive guide, we'll delve into the world of Entity SEO and provide actionable advice on how to structure content to dominate local search results in Calgary and beyond. What is Entity SEO? Entity SEO refers to the process of optimizing online content to match user intent and establish authority within a specific niche or geographic region. It's not…

Outmaneuver Your Competition in Calgary's Local SERPs Are you tired of being stuck on page two or three of Google search results for your business? Do you feel like your digital marketing efforts are not yielding the desired returns despite a significant investment? You're not alone. Many local businesses in Calgary and Alberta struggle to crack the top spot, but it doesn't have to be that way. At Eikeland SEO, we've seen firsthand how even the smallest adjustments can make a massive difference in search engine rankings, traffic, and ultimately, conversions. In this article, we'll share our top local seo plays that have proven to outperform bigger budgets and help you dominate Calgary's competitive SERPs without breaking the bank. Strategy #1: Optimize Your Google My Business Listing Your Google My…

Boost Your Online Visibility with Repeatable Digital PR Campaigns That Drive Results As a business owner or marketing manager in Calgary, you're likely aware of the importance of search engine optimization (SEO) for driving traffic and conversions. However, achieving and maintaining top Google rankings can be a daunting task, especially when facing intense competition from established players. The good news is that digital PR strategies can significantly boost your online visibility, improve your rankings, and drive more traffic to your website. In this article, we'll explore repeatable campaign ideas that have proven to earn coverage for businesses in Calgary and Alberta. Why Digital PR Matters for Local Businesses According to a study by Google, 76% of local mobile users visit a business within a day after conducting a search. Furthermore,…

The Hidden Dangers of Keyword Stuffing: How It's Tanking Your Calgary SEO As a business owner or marketing manager in Calgary, you're likely no stranger to the world of search engine optimization (SEO). You've probably heard whispers about keyword stuffing – that sneaky tactic where you cram as many relevant keywords onto a webpage as possible. But what you might not know is that this outdated strategy can have devastating consequences for your organic search rankings. The Risks of Keyword Stuffing In the past, keyword stuffing was a common practice used by unscrupulous SEOs to manipulate search engine results pages (SERPs). By loading up a webpage with excessive keywords, they hoped to game the system and climb the ranks. But Google's algorithms have evolved significantly since then. Today, keyword stuffing…

Unlock the Hidden Potential of Your Blog Posts: From Traffic to Conversions Are you tired of blogging just for the sake of getting more website traffic, only to see a lackluster return on investment (ROI) in terms of actual sales or leads? You're not alone. Many businesses in Calgary and Alberta struggle to turn their blog posts into tangible results that drive real growth. However, with the right strategies in place, you can transform your content from mere entertainment to powerful conversion drivers. The Problem with Traffic-Only Mindset While getting more website traffic is an important goal for any business, it's not the only metric that matters. In fact, a study by HubSpot found that 61% of marketers struggle to measure the effectiveness of their content marketing efforts. This is…

Cracking the Code of Programmatic SEO: When It Works, When It Backfires, and How to Scale Safely As a business owner or marketing manager in Calgary, Alberta, you're likely no stranger to the concept of search engine optimization (SEO). However, with the rapid evolution of digital marketing landscapes, even the most seasoned professionals can get left behind. Programmatic SEO, in particular, has become a buzzword in the industry, leaving many wondering what it means and how to effectively implement it. In this article, we'll delve into the world of programmatic SEO, exploring its benefits, drawbacks, and actionable strategies for scaling safely. What is Programmatic SEO? Programmatic SEO refers to the use of automated tools and software to optimize website content and structure for search engines. This approach allows businesses to…

Unlock the Secret to Dominating Calgary Search Results As a business owner or marketing manager in Calgary, you're likely aware of the importance of search engine optimization (SEO) in driving traffic and conversions. However, with the ever-changing landscape of Google's algorithm and increasing competition, it can be challenging to stand out from the crowd and earn top rankings. In this article, we'll explore the concept of entity SEO and provide actionable strategies for structuring content that earns you topical authority and dominates Calgary search results. What is Entity SEO? Entity SEO refers to the process of optimizing a website's content to establish itself as an authoritative source on a specific topic or theme. This involves creating high-quality, relevant, and informative content that resonates with your target audience and signals to…