Author Archives: blogging

Uncovering Hidden Patterns: Can Machine Learning Crack the SEO Mystery? As a business owner or marketing manager in Calgary, you're likely no stranger to the ever-changing landscape of search engine optimization (SEO). But have you ever stopped to think about the underlying patterns and trends that drive search results? With the rise of machine learning and artificial intelligence, it's becoming increasingly clear that there's more to SEO than meets the eye. By uncovering these hidden patterns, businesses in Calgary can gain a competitive edge and dominate local search results. The Current State of SEO: A Look at the Numbers According to Google, over 40,000 search queries are made every second, with over 1.2 trillion searches taking place annually (Google, 2020). In Alberta, where competition for online visibility is high, it's…

Unlocking Topical Authority in Calgary: The Ultimate Guide to Entity SEO As a business owner or marketing manager in Calgary, you're no stranger to the importance of search engine optimization (SEO) in driving traffic and conversions. But are you maximizing your online presence with entity SEO strategies? By structuring your content around local entities and topics, you can earn topological authority, dominate Google rankings, and attract more customers to your business. Why Entity SEO Matters for Calgary Businesses According to Google, 75% of users don't scroll past the first page of search results. In fact, a study by Ahrefs found that the top three organic results receive over 50% of all clicks on a given page. This means that having a strong online presence is no longer just a nicety…

Unlocking local seo Success in Calgary Without Breaking the Bank As a business owner or marketing manager in Calgary, you're likely no stranger to the importance of search engine optimization (SEO) in driving website traffic and generating leads. However, with increasingly competitive search results, it's becoming more challenging for local businesses to stand out without a substantial budget. According to Google, 46% of searches have local intent, making it crucial for Calgary businesses to optimize their online presence. Understanding the Local SEO Landscape Calgary, being one of Canada's most populous cities, presents a unique set of challenges and opportunities for local SEO. With over 1.2 million residents and a thriving economy, the city is home to numerous industries, including energy, healthcare, and finance. However, this also means that competition for…

Unlock the Power of Digital PR for Links in Calgary As a business owner or marketing manager in Calgary, you're likely no stranger to the importance of search engine optimization (SEO) and digital marketing. However, with the ever-evolving landscape of Google's algorithm and increasing competition, it can be challenging to consistently earn high-quality links that drive real results. In this article, we'll explore repeatable campaign ideas that have proven to deliver coverage for Calgary businesses, as well as actionable strategies to boost your online presence. The Importance of Digital PR in Calgary In Alberta, where the business landscape is highly competitive, having a solid digital marketing strategy is crucial to success. According to Google's latest statistics, 76% of Canadians use search engines to find local products and services (Google, 2022).…

The Ultimate Guide to Risk-Proofing Your Website Migration for Long-Term SEO Success As a business owner or marketing manager in Calgary, Alberta, you're likely aware of the importance of search engine optimization (SEO) in driving traffic and conversions. However, with the ever-changing landscape of digital marketing, website migrations can be a daunting task that poses significant risks to your online presence. A poorly executed migration can lead to lost rankings, reduced traffic, and decreased revenue – ultimately hurting your bottom line. Why Website Migrations Can Be a Major SEO Risk According to Google, 85% of users don't navigate past the first page of search results (Source: "How Search Works" by Google). With such fierce competition for top spots, a website migration can be a ticking time bomb for SEO disasters.…

Transforming Blog Posts into Conversion-Driving Pipelines: Elevate Your Calgary Business As a business owner or marketing manager in Calgary, you're likely no stranger to the concept of search engine optimization (SEO). However, what sets top-performing businesses apart from the rest is their ability to convert website traffic into tangible results. According to Google, 70% of online experiences begin with a search engine, making it essential for your business to rank high in Calgary's local search results. But how can you turn your blog posts into pipelines that drive conversions, not just traffic? At Eikeland SEO, our team has developed aggressive strategies to help businesses like yours dominate Google rankings and boost ROI. In this article, we'll share actionable tactics to transform your content marketing efforts and propel your business forward.…

Mastering the Art of Programmatic SEO: Strategies for Calgary Businesses In today's digital landscape, search engine optimization (SEO) is no longer a luxury but a necessity for businesses in Calgary and beyond. With 93% of online experiences starting with a search engine, and 75% of users never scrolling past the first page of results, securing top Google rankings has become the holy grail of digital marketing. But with so much riding on SEO, it's easy to get caught up in myths and misconceptions that can harm your online presence rather than help it. What is Programmatic SEO? Programmatic SEO refers to the automated process of optimizing website content for search engines using algorithms and machine learning. This approach leverages data-driven insights to inform SEO strategies, allowing businesses to scale their…

Unlocking Topical Authority in Calgary's Competitive Search Landscape As a business owner or marketing manager in Calgary, you're likely aware of the importance of search engine optimization (SEO) in driving website traffic and generating conversions. However, with Google's ever-evolving algorithms and increasing competition for top rankings, achieving and maintaining strong SEO can be a daunting task. In this article, we'll explore the concept of entity SEO and provide actionable strategies to help Calgary businesses establish themselves as authorities in their respective niches. Understanding Entity SEO Entity SEO revolves around creating content that not only addresses specific search queries but also provides a cohesive and authoritative representation of your brand online. By structuring your content in a way that reinforces your expertise, you can increase your chances of ranking higher for…

Unlock the Secrets of Dominating Calgary Search Results As a business owner or marketing manager in Calgary, you're likely no stranger to the importance of search engine optimization (SEO) in driving traffic and revenue for your organization. However, with so many businesses competing for the top spots on Google, it can be challenging to stand out from the crowd – especially when working with smaller budgets. The good news is that success in local seo doesn't have to break the bank. By implementing a combination of strategic tactics and leveraging Calgary-specific search engine behavior, you can improve your rankings, increase traffic, and drive more conversions for your business. Understanding Local Search Behavior Before diving into the top local SEO plays that win competitive SERPs (Search Engine Results Pages), it's essential…

Unlock the Power of Digital PR for Links: Aggressive Campaign Ideas That Still Earn Coverage Are you tired of throwing money at link-building tactics that fail to deliver results? In Calgary, where local search visibility is crucial for businesses, a well-crafted digital PR strategy can be the game-changer you need. At Eikeland SEO, we've seen firsthand how expertly executed campaigns can skyrocket rankings, drive traffic, and boost conversions. Why Digital PR Matters In today's competitive digital landscape, securing high-quality backlinks from reputable sources is essential for improving search engine rankings and driving local search visibility. According to a study by Search Engine Journal, 92% of online consumers use search engines to find local products and services (1). With Google's algorithm prioritizing links from authoritative sources, digital PR has become an…