Crushing the Competition in Calgary Search Results
As a business owner or marketing manager in Calgary, you’re likely no stranger to the importance of search engine optimization (SEO). With over 70% of online experiences starting with a search engine, dominating Google rankings can make all the difference for local businesses. However, standing out in a crowded market requires more than just keyword research and link building – it demands creative digital PR strategies that drive real results.
In this article, we’ll explore seven repeatable campaign ideas that have earned coverage for Calgary businesses and provided tangible benefits like increased traffic, conversions, and ROI.
Understanding the Power of Digital PR
Digital PR is a vital component of any comprehensive SEO strategy. By leveraging media outreach and content creation to build high-quality backlinks, businesses can improve their search engine rankings, increase website visibility, and drive more qualified leads.
According to Ahrefs, a single link from an authoritative source can boost your Google rankings by up to 20 positions. Moreover, Moz research shows that top-ranking websites in competitive niches have an average of 1,042 referring domains – a clear testament to the importance of digital PR for links.
Campaign Idea #1: Host a Calgary-Focused Event
Organizing a local event can be a fantastic way to build relationships with media outlets and generate buzz around your brand. Consider hosting a workshop, seminar, or panel discussion on a topic relevant to your industry.
For example, if you’re a digital marketing agency in Calgary, you could host an SEO workshop for small business owners. Invite local media representatives to cover the event, and offer exclusive interviews with key speakers.
Campaign Idea #2: Partner with Influencers
Influencer marketing is a potent tool for reaching new audiences and building credibility with potential customers. Identify social media influencers in Calgary who align with your brand values and target audience.
Partner with them on content creation projects or host an influencer takeover at your business. This can help drive engagement, increase brand awareness, and generate quality backlinks from influential sources.
Campaign Idea #3: Develop a Calgary-Specific Resource
Developing a comprehensive resource – such as an e-book, infographic, or video series – can position your business as a thought leader in the industry. Create content that addresses pressing concerns or pain points specific to Calgary businesses.
Share this resource with local media outlets and invite influencers to share it with their networks. This can help drive traffic, generate leads, and build relationships with key stakeholders.
Campaign Idea #4: Leverage User-Generated Content
User-generated content (UGC) is an effective way to tap into the power of social proof and drive engagement. Encourage customers to share their experiences, testimonials, or photos by offering incentives like discounts or freebies.
Share this UGC on your website, social media channels, and press releases. This can help boost credibility, increase conversions, and generate quality backlinks from user-generated content platforms.
Campaign Idea #5: Pitch Local Media with a Unique Angle
Developing a unique angle or perspective on a timely topic can help you stand out in the eyes of local media representatives. Identify areas where your business has expertise – such as SEO strategy, digital marketing trends, or industry insights.
Pitch this story to local media outlets, highlighting the exclusive content and expert perspectives that your business offers. This can help drive coverage, increase brand visibility, and generate high-quality backlinks.
Campaign Idea #6: Develop a Calgary-Based Case Study
Developing a case study on a successful campaign or project can provide tangible evidence of your business’s expertise and results-driven approach. Create a comprehensive report highlighting metrics like website traffic, conversions, and ROI.
Share this case study with local media outlets, and invite influencers to share it with their networks. This can help build credibility, increase brand trust, and generate quality backlinks from authoritative sources.
Campaign Idea #7: Host a Calgary-Based Webinar
Hosting a webinar on a topic relevant to your industry can provide an engaging platform for showcasing your expertise and building relationships with potential customers. Invite local media representatives to cover the event and offer exclusive interviews with key speakers.
Share the recording on social media channels, and invite influencers to share it with their networks. This can help drive engagement, increase brand awareness, and generate quality backlinks from influential sources.
References and Further Reading
For more information on digital marketing trends in Calgary, check out Fantastic Glasses’ comprehensive guide to online marketing for small business owners: (https://fantasticglasses.ca).
To dominate Calgary search results and drive tangible results for your business, book a strategy call with our expert team. Together, we’ll develop a customized digital PR campaign that boosts your rankings, increases traffic, and drives real ROI.
Don’t wait – claim your spot at the top of Google’s search results today!
References and Further Reading
Next Step
Dominate Calgary search results—book a strategy call.