If you're a Calgary business owner, local SEO is how you get found by people searching for your services in your area. Here's the complete checklist to make sure you're covering all the basics.
Google Business Profile
- Claim and verify your Google Business Profile
- Fill out every field — name, address, phone, hours, categories
- Add photos (exterior, interior, team, products)
- Post updates weekly (Google Business Profile posts)
- Respond to every review (positive and negative)
- Keep your hours updated, especially holidays
Website SEO
- Include your city name in title tags (e.g., "Plumber Calgary")
- Add LocalBusiness schema markup with your NAP (name, address, phone)
- Create location-specific pages if you serve multiple areas
- Ensure your site loads in under 3 seconds
- Make sure it's mobile-friendly
- Add an XML sitemap and submit to Google Search Console
Citations & Directories
- Ensure consistent NAP across all directories (Yellow Pages, Yelp, etc.)
- List your business on industry-specific directories
- Check for and fix any inconsistent listings
Reviews
- Ask happy customers for Google reviews
- Use a review filter to route feedback appropriately
- Respond to all reviews within 24 hours
- Never buy fake reviews — Google will penalize you
Content
- Blog about topics your customers search for
- Create FAQ pages targeting common questions
- Add testimonials and case studies
Need help implementing this checklist? Get in touch — we help Calgary businesses rank higher every day.